Pure Merino Wool: Cable’s Woolmark Accreditation

Cable prides itself on achieving the highly coveted Woolmark accreditation, a global benchmark of excellence in the textile industry. The Woolmark logo on Cable’s 100% Australian Merino Wool indicates that these products contain 100% pure new wool and meet a range of performance measures.

Discovering the Woolmark Difference

In the world of textiles, few materials match the versatility, comfort, and sustainability of wool. Whether it's in fashion, interior design, or outdoor gear, wool stands out for its natural properties and enduring appeal. However, with the growing concern for authenticity and quality in products, consumers are seeking reassurance that the wool they purchase meets certain standards. This is where Woolmark Accreditation plays a crucial role.

What is Woolmark Accreditation?

Woolmark Accreditation is a mark of quality assurance awarded to wool products that meet stringent criteria set by The Woolmark Company, a global authority on wool. Established in 1964, the Woolmark symbol has become synonymous with excellence, signaling to consumers that they are purchasing a product of superior quality and authenticity.

Cable Pure Wool Woolmark

The Rigorous Journey to Woolmark Accreditation

To achieve Woolmark accreditation, Cable’s Merino wool undergoes a comprehensive evaluation process, focusing on:

Fiber Testing

Wool fibers are analysed to ensure they meet the specified standards for fineness, length, strength, and colour.

Performance Testing

Products undergo extensive testing to assess their durability, shrink resistance, colourfastness, and other performance factors.

Environmental Sustainability

The Woolmark Company places a strong emphasis on sustainability throughout the supply chain, from animal welfare to environmental impact. Accredited products must adhere to strict environmental standards.


Manufacturers must comply with all relevant regulations and standards, ensuring that their products are safe and ethical.

Pure Merino Wool Fibre

Benefits of Woolmark Accreditation for Consumers

Assurance of Quality

The Woolmark symbol provides consumers with confidence that they are purchasing genuine, high-quality wool products.

Durability and Performance

Accredited products are tested for their durability and performance, ensuring they meet the demands of everyday use.


Wool is a natural, renewable, and biodegradable fiber, making Woolmark Accreditation a mark of sustainability and environmental responsibility.

The Influence of Woolmark Accreditation

In an era where consumers are increasingly discerning about the products they buy, Woolmark Accreditation offers a seal of approval that signifies quality, performance, and sustainability. Cable’s range of Woolmark accredited 100% pure Merino wool knitwear exemplifies this mark of excellence, highlighting the natural, versatile, and sustainable attributes of wool.

Shop Cable's range of Australian Woolmark Certified knitwear.