Cable Melbourne

Our Story

Meet Georgina Austin, our Founder and Creative Director, and learn about her journey to build her Australian, family-owned business, Cable Melbourne.
Georgina's family has a history that is intertwined with the wool industry. Her great-grandfather founded Thomas S. Beaumont & Sons, a leading buyer of Australian Superfine Merino Wool. This legacy continues with the knitwear designs of Cable Melbourne, that are centred around high-quality Merino Wool and Cashmere fibres.
In 2007, with a focus on exceptional fabrics and the quintessential style of Melbourne, Georgina unveiled her inaugural womenswear label at Australian Fashion Week. In a remarkably short span of time, her unwavering dedication to crafting luxurious, enduring wardrobe essentials garnered global recognition, securing 35 stockists for Cable within the first year alone.

Fast forward to the present day, and Cable Melbourne has emerged as a preeminent Australian womenswear brand and a revered specialist in the art of knitwear. With a network of 13 retail stores, complemented by multiple esteemed David Jones concession stores, and over 80 independent stockists, Georgina and the exceptional Cable team continue to weave the essence of elegance into capsule wardrobes that effortlessly elevate the wardrobes of Australian women.

Spring 2023

Cable Melbourne's new collection is a fusion of classic silhouettes interwoven with captivating in-house designed prints.

The fresh and vibrant color palette is inspired by the ever-changing hues of the season, breathing new life into Cable's renowned craftsmanship. From delicate pastels to bold pops of colour reminiscent of the vibrant coastal landscapes, each garment is crafted to evoke a sense of effortlessness.

Prepare to be captivated by Cable Melbourne's Spring 2023 collection.


Read the Cable Journal

What to Wear this Winter

What to Wear this Winter

As the weather cools and winter approaches, so do the challenges of staying warm yet stylish. Our social calendars certainly aren’t hibernating, so...

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