Our Story

Meet Georgina Austin, our Founder and Creative Director, and learn about her journey to build her Australian, family-owned business, CABLE.


Georgina's family has a long history that is intertwined with the Australian wool industry. Her great-grandfather founded Thomas S. Beaumont & Sons, a leading buyer of Australian Superfine Merino Wool and the starting point of four generations of wool buyers.

Guided by this rich heritage in wool, a passion for knitwear emerged leading to the launch of her brand CABLE in 2007 at Australian Fashion Week.

With a growing network of boutiques and stockists across Australia and New Zealand including David Jones, CABLE embodies the warmth and relaxed nature, unique to the Australian way of life.


“We take pride in our approach to everything we do, in a real, honest and down to earth manner. Designed with the modern woman in mind, our collections showcase distinctive seasonal prints and colours, underpinned by unwavering quality, trusted wardrobe staples, and timeless classics.” - Georgina Austin

Read the Cable Journal