Say Hello to Purle

Purle is the brainchild of Cable’s Creative Director, Georgina Austin, and sits as Cable’s sister label. The brand launched in 2020 with a limited capsule collection of cosy winter accessories and layers.

Specialising in knitted cardigans, scarves, beanies and gloves, as well as luxe faux fur jackets, Purle allows you to experiment with different looks, mix and match colours and prints, and have fun with fashion - without breaking the bank.

Purle's latest collection is available to shop from CABLE online.



1. Keep It Simple

For an effortlessly stylish day look, pair your Purle pieces with a timeless pant, such as denim jeans or black pants. When comfort is key, your Purle cardigans and scarves instantly dress up a simple outfit of pants and a t-shirt, especially with the fun colour palette in the 2021 collection. Purle’s fashionable colours including Sapphire Blue, Cinnamon Speck, Leopard Print and Basil Green will spice up any plain outfit with ease.


2. Colourful Co-Ords

This season, Purle has eight different colour/ fabric stories, each featuring a jumper or cardigan with a matching beanie, snood or gloves. Each Purle piece stands alone to enhance an outfit and protect you from the wintery chill, but pairing them together can create a stylish, matching, colour-coordinated ensemble. Try the Windsor Cowl Jumper in blush marle paired with the Windsor Fingerless Gloves.
Add a fun and unique touch to any look with our range of colour block scarves, including our Checkers Scarf in basil and pink.


3. Back in Black

When it doubt, add your Purle layers to an all-black outfit. Black is a great base to build your accessories and it matches with every colour. Whether it is a black top, jumper or dress, your Purle accessories will be the perfect finishing touches to your outfit.
Our favourite pieces to pair over a black outfit are the Brunswick Shrug Cardigan, Brunswick Snood and Brunswick Beanie in Cinnamon Speck. The earthy tones of these chunky knit styles compliment a monochrome look.


4. Dress To Impress

Going out in winter can be difficult, especially when you are faced with choosing a glamorous outfit that will also help you brave the cold. Purle is here to give you style and warmth all in one - with our new Faux Fur Longline Teddy Coats. They are extremely soft and flatter the body with their mid-length and they come in fashionable shades of navy and mink.


5. Print Perfection

Add an eye-catching element to your outfit with a fun print. Let our Faux Fur Teddy Coat in pink leopard do the talking and really make a statement with its pink, brown and black animal print. The incredibly soft texture of our teddy coats is a brilliant fur alternative and does not compromise on softness nor quality.


6. Snuggle Up

Purle clothing and accessories are like a big warm hug. So, when your mood calls for it, why not cosy up with a fluffy Purle jumper and snood for ultimate comfort.
The Elwood story (featuring cardigans, jumpers, snoods and gloves) are so incredibly soft, you’ll never want to take them off!

Purle accessories will be your go-to winter pieces, keeping you cosy day and night, whatever the occasion. With a range of colours and styles, you'll be able to find the perfect pieces to compliment any outfit.